1. There is always the New Project, the New Opportunity.
Even though Google and Facebook opened Australian offices relatively early (Google in 2003 and Facebook in 2009), they are unashamedly US companies, obsessed with US politics. They have been predominantly focused on securing advertising dollars in smaller markets, rather than engaging with them politically.
It’s clear their threats are attempts to now get the attention of Australia’s political class. And if the platforms follow through.
This is reflected in the basic idea to Kate Ballis’ photo series Beaches Above. By shooting the world from a bird’s eye. Success isn’t about the end result, it’s about learning.